Your Questions Answered

Understanding Life Insurance

Get clear, simple answers to your life insurance questions and learn how it can protect your loved ones.

What is Life Insurance and Why Do You Need It?

What Exactly is Life Insurance?

In simple terms, life insurance is a contract between you and an insurance company. You pay regular payments, called premiums, and in exchange, the insurance company promises to pay a sum of money, known as the death benefit, to your chosen beneficiaries when you pass away. Think of it as a way to provide a financial safety net for the people you care about most.

Your Choice!

Why is Life Insurance So Important?

replacing lost income

Replacing Lost Income

If you're a primary earner, life insurance can help maintain your family's standard of living..

covering expenses

Covering Expenses


It can help pay for immediate costs like funeral expenses, as well as ongoing bills and future needs.

providing financial security

Providing Financial Security

Knowing your family will be taken care of can bring immense peace of mind.

leaving a legacy

Leaving a Legacy

It can be a way to provide for future generations or support causes you care about.

Who are the Key Players in a Life Insurance Policy?

The Insured

The person whose life is covered by the policy (that's you!).

The Beneficiary

The person or people you choose to receive the death benefit.

The Policy Owner


The person who owns and controls the policy (often the insured).

The Insurer


The insurance company that provides the coverage.

How Much Life Insurance Might You Need?

The amount of life insurance you need depends on your individual circumstances. Factors to consider include your income, debts, the number of people who depend on you, and your future financial goals for them.

Simple, Affordable Life Insurance to Protect Your Tomorrow

Take the First Step to Understanding Life Insurance.

It might seem like a lot to learn, but understanding the basics of life insurance is a crucial step in protecting your loved ones. Ashley Insurance Agency is here to help you navigate the process.